How do we approach the potential of virtual production when every day brings changes to our models of the future? How do we invest ourselves, our resources and our client’s resources effectively in an unclear production future

Possibly you find yourself in a similar pattern: talk to a client about something they are excited about online, rush to learn a new tool or bit of software, invest in a extra bit of kit for a demo, estimate cost of the kit you really want, show client alpha version, attempt to describe final product, realize client just wanted to look better on their zoom call.

The future and our place in it is changing rapidly and we need to prepare ourselves and our community to manage this technology race. We need to listen to our clients and understand when they will have an appetite for radical change, instead of recreating what we’ve come from in virtual space.