This is the challenge as I see it: how do creatives charged with coming up with unique and original ways to tell their stories do this if they don’t or can’t fully understand how these technologies work, let alone how to use them? Given the hierarchies that exist in brands and agencies they don’t.
The potential for the integration with a lot of new technology is woefully missed for two main reasons – unwillingness to collaborate and fear of risk.
The old hierarchies need to change. New gen technology has now become such a complex tool, so interconnected, so responsive and so powerful, that we need to think about it in a new way if we want to get the most out of it. Collaboration at the outset is the way forward.
In this session, we’ll look at recent projects and how we use collaboration with our clients to achieve results like Dave @ The Brit’s